“Most of the Vine’s I’ve seen are quite painful to watch,” Solis said.
There may be something else far more powerful at play in preventing video-sharing from taking off: ego. Moore theorizes that sharing video clips is less appealing than sharing photos because videos don’t allow for the same type of distortion.
I think this piece is missing the point. Twitter sees itself more and more as a media entity, as opposed to a straight social network. I think that’s what led them to buy Vine. While there’s still plenty of peer to peer action happening at the company, it seems to be thinking like a broadcaster. If you look at the Vines of MARLO meekins, Keelayjams, Adam Goldberg, James Urbaniak and Will Sasso you’ll see the what Vine is really about.
These people aren’t sharing stuff. They’re making stuff. And they’re getting thousands of likes and comments on every post. Vine might not have as many active participants as Instagram, but they’re well on their way to having more high quality content. Perhaps they’re taking their inspiration from Tumblr.