The full spectrum of product placement oppositionists, from those who reject the practice because it “compromises art” to those who see it as manipulative marketing, seem to be far more upset about the occasional McDonald’s placement than a brand that has appeared in more than one third of all box-office hits since 2001. A great illustration of this phenomenon is the show 30 Rock, which has been taken to task for its product placements, especially its McDonald’s McFlurry episode, even while the same show’s pornographic Mac and iPhone appearances passes with little comment.