worship the glitch

rdeeming:

Favorite ad of the superbowl by a long distance.

I’m not sure I have seen a Google ad before, but this one is great. Clean, simple and effective. And genuinely reflective of how people today use their product.

While the rest of the Super Bowl advertisers were happy to relive the past with Don Rickles, Abe Vigoda, Betty White, Stevie Wonder, Chevy Chase, Beverly D’Angelo, Charles Barkley, Cheap Trick, ELO, Kool and The Gang and aging Chicago Bears, Google rather elegantly talked to young people and addressed the future.  Much like NBC did when they tossed out Conan in favor of more Leno, this is the old guard essentially giving up on “what’s next” and wrapping “what’s known” around them like a warm blanket.

It’s a rather violent mood swing from an industry that spent decades ignoring a huge demographic in favor of exclusively courting young people.  Now they’re giving up on young people and focusing only on people old enough to remember the Super Bowl Shuffle.