This is Eric Mortensen's blog. He works @ Blip and lives in Brooklyn.
One of the coolest advertisements we’ve seen lately is for Berger Paints. In a billboard for their campaign titled, Natural Colours, a live painter appeared to be painting the blue of the sky onto the billboard. It was achieved by cutting out strips that are the actual shape and size of the roller strokes. This is stop-in-your-tracks advertising. Love it!(via)Wow.
this is so cool.
This makes me sure that I want to be in marketing.
Stumbled across this on another tumblr.