iOS5’s AirPlay enhancements suggest that Apple TV is no longer a hobby. Contrary to what the pundits say, I expect Apple to continue their cautious approach toward television. But they are not without direction. They know what they’re doing. Unlike everyone else in the space (with the possible exception of Roku), who continues to deliver half-baked ideas as products, Apple isn’t going to fully embrace Apple TV until it’s truly The Future Of Television. AirPlay is likely a big part of that future.
BTW, Cringely deserves credit repeatedly insisting that this was Apple’s future as far back as 2005.